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Competing With Amazon
Competing with one of the Internet's 4 horsemen is hard but not impossible. Amazon is a monster, but a monster with vulnerabilities as all monsters have. Amazon is too big to listen and care. They compete on price.
Price doesn't create love. Price is about convenience, ease of use and becoming the Walmart of the web. No one loves Walmart much and few LOVE Amazon and therein lies the rub for Small to Medium Sized Businesses as this Curagami post shares.
Did you know Amazon has several prices for the same thing almost all the time? This post teaches you how to really know what Amazon is charging for something so your prices won't be so far out of line as to appear absurd and so rejected on first inspection.
