Community Shock Is Coming - Curagami | Must Market | Scoop.it
From www.curagami.com - June 19, 2015 4:27 PM

Content Shock Meets Community Shock
Building on Mark Schaefer's brilliant Content Shock ideas the next web marketing tsunami will be Community Shock. Community Shock is when adding one more member DEPRESSES instead of LIFTS a site's ROI (because cost of acquiring new members became unsustainably high due to intense competition).