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Must Market
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From
curatti
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Martin (Marty) Smith's insight:
Think the core of the book we are going to write / edit is in this post - Marty 
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If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
Similarly, 92% of consumers surveyed said they would buy a product with a social or environmental benefit if given the opportunity, and more than two-thirds (67%) said they have done so in the previous 12 months.
Moreover, 90% of people surveyed said they would boycott a brand for irresponsible behavior.
Martin (Marty) Smith's insight:
How Social Marketing Helps Branding The hardest part of my Cure Cancer Starter idea is not that it is a worthy cause, most people want to cure cancer, but that aligning with a cause is NOT a charity but a marketing decision. Grateful for this report that shows how influential alignment with good causes can be for brands today. http://sco.lt/8RPl7x
Martin (Marty) Smith's comment,
June 16, 2013 2:40 PM
Agree with Russ. USA missing huge social, local and mobile marketing opportunities.
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Startups Pitch Day is TODAY for Curagami & 3 Others - Why Tactical IM Can't Scale & What's Next and Better
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From
curatti
Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.
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