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Red Bull's Branding Lessons: We Are All Media Companies Now - Curatti

Red Bull's Branding Lessons: We Are All Media Companies Now - Curatti | Must Market | Scoop.it
This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.
Martin (Marty) Smith's insight:

Jeff Bullas just posted a piece that supports our thinking on this Curatti post from 2014. Jeff's post about Red Bull: http://www.jeffbullas.com/2013/11/08/is-this-the-top-content-marketing-company-in-the-world/ 

Confirms @ janlgordon's Curatti run of a very similar post in 2014!  http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 



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Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti

Red Bull's Branding Lessons Redux: We Are All Media Companies Now - Curatti | Must Market | Scoop.it

We Are All Media Companies Now
Working on how to create community with our new tool (http://www.crowdfunde.com) has me realizing sometimes you write things that don't SUCK and whose meaning becomes more clear as we move forward in time. 

Red Bull's Branding Lessons: We Are All Media Companies Now is reading that way. Evergreen content? Not quite yet. We need to think and write some more, but glad to see shares continue to increase as that means we've touch a nerve.

Social shares increasing over time also means as new people come in they find the piece valuable and that is an indication the content's sell by date is still off in the future. I'm thinking on a Red Bull II. If you have suggestions for similar GET IT social or content marketing companies please share in comments or email to martin(at)crowdfunde.com.

Much appreciated and glad to provide attributions and links back once Red Bull Redux is written. Red Bull On. Marty  

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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Must Market | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

Martin (Marty) Smith's insight:

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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