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It’s every marketer’s dream: producing a company video that goes viral or gets nominated for an Emmy Award. But if we have to be realistic, it should, at
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Scooped by Martin (Marty) Smith |
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Don't let anyone tell you otherwise. Video, especially great video marketing, is hard. I've created a handful of videos and have come away from the experience changed (lol). Best to avoid these BIG mistakes:
* Overlook importance of the script (AGREE).
* Information overload, remember the KISS idea.
* Too long - Vine is 6 seconds and that is the direction we are headed.
* Bad Music or Music That Sits Up too Much (too loud or distracting).
* Animation is too fast (they always are).
* No clear goal for the video in the first place (AGREE).
* Bad VO (voice over).
I got a lot of grief for insisting on a second to second mapped script by my last boss. Too much planning felt like selling used cars to him. Problem is time is literally MONEY on a video shoot. Even if you are doing you own shoot, something I would NOT recommend, you have people and resources tied up so PLAN IT OUT I say and so disagree with my old boss (lol).
Good luck, video is HARD but necessary. Video is an important bridge between your written and graphical content. Video creates personality and warmth (done right) and anger and frustration (done wrong). Angry customers don't typically BUY anything so avoid these seven video marketing mistakes.
BTW, you want to HOST your videos inside your techncial "stack", see my note on this GPlus post: https://plus.google.com/102639884404823294558/posts/MmbfSSdopz5