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Camry owners across the US were asked to share their special moments with Camry. With a sprinkle of HTML5, 200,000+ stories were created as part of the...
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Toyotay Knows UGC
FINALLY a major brand ASKS for some User Generated Content (UGC) and cares. Amazing, of course it would have to be Toyota. Granted Pepsi ReFresh was pretty cool and there is a smattering of other big brands that seem to be getting it.
We are also about to see the latest Super Bowl UGC, the yearly push to create an ad that will live longer than halftime and not show up on anyone's "worst ads of the Super Bowl" list.
As The Great Social Customer Service Race proved most big brands aren't present on social when presence is answer their Tweets.
How Social Media Is Changing Customer Service
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/