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Must Market

Moving Toward A New Marketing.
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Five Tips Lewis Knows About Framing You Need To Know Too - Curagami

Five Tips Lewis Knows About Framing You Need To Know Too - Curagami | Must Market | Scoop.it
From www.curagami.com - April 25, 2017 2:30 PM

Five Tips From Durham Art and Frame

Durham Art and Frame did a great job with my Shepard Fairey prints. Such a great job I noticed at least five things every web marketer should steal including:

  • Story – Lewis explained every detail in stories 
  • Specialized Segmentation – Know who you are
  • Simple – Their template is simple and easy to use
  • Artistry and Expertise – Know and love your business
  • Ask – Ask for help

 

Lewis Bowles and his wife Tiffany could teach every Curagami client important lessons in how to thrive in an Internet time. 

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Why TIME Is Money Online: How Story Works As Setting Not Narrative

Why TIME Is Money Online: How Story Works As Setting Not Narrative | Must Market | Scoop.it
From plus.google.com - November 11, 2014 9:01 PM

Story Online
Find I'm using this post about how storytelling works different online. Creating content online is like composing music. We need an introduction, a chorus, bridge and conclusion.

When we share too much our customers can't build on our stories. When we share too little trust can't develop. This delicate balancing beam is where time becomes money and stories become community.  

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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | Must Market | Scoop.it
From www.the-cma.com - July 20, 2013 4:33 PM

Via The Digital Rocking Chair, Rogério Rocha
Martin (Marty) Smith's insight:

Love the 2 plus 2 rule. M 


Excellent summary from @RobinGood:

Robin Good



Thanks to the Content Marketing Association for having created and published this useful visual poster which highlights the key elements, needed to develop your own stories.


The poster covers seven key areas, but offers the greatest value in:


1) defining for you seven popular type of plots.


2) identifying seven types of heros present in story plots


3) listing the main type of characters that can be used in an effective story


My comment: By reading through this visual poster you can definitely familiarize yourself more with key variables a play in any great plot, have some references of classic novels, plays and films that represent the different type of plots that you can use, and get a much better grip with the variables you can utilize to create an effective story plot.



Educational. Useful. 8/10

Full visual poster: http://www.the-cma.com/news/seven-steps-to-the-perfect-story


(Thanks to the Digital Rocking Chair for having found this gem)

 

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Mary Westcott's curator insight, March 1, 2016 10:14 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!
Marisa d's curator insight, March 11, 2016 12:22 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!
Salena Argar's curator insight, May 17, 2017 6:31 AM
Seven steps to the perfect story is a great visual representation of how to build a story. This clearly explains the process of how students can construct their narrative and the types of characters they will use. I would definitely use this in my classroom to help students understand the process of creating a narrative.
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Social Media Marketing: Do You Have A Tin Ear? via @Curagami

Social Media Marketing: Do You Have A Tin Ear? via @Curagami | Must Market | Scoop.it
From www.curagami.com - January 13, 2015 2:48 PM

Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time. 

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Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde | Must Market | Scoop.it
From www.crowdfunde.com - April 23, 2014 4:24 PM

“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:

* Story.

* Authority.

* User Generated Content (UGC).

This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?

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Joseph Campbell's Hero's Journey Told With Legos [Fun & Building Blocks of all Stories]

From www.slideshare.net - January 7, 2013 8:55 PM

Via Jess McCulloch, The Digital Rocking Chair, Lynnette Van Dyke
Martin (Marty) Smith's insight:

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

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Deanya Lattimore Schempp's curator insight, January 7, 2013 9:32 AM

"What's the story?"  A good thinking starter for how "story" works in the world.
Martin (Marty) Smith's comment, January 7, 2013 8:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
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