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Quirky Email Marketing Makeover TIps
Quirky.com is new to email marketing. They haven't won the hard won lessons 7 years as a Director of Ecommerce teaches such as:
* Less is more in email marketing.
* Never forget your Call-To-Action.
* Selling more than one idea in an email is crazy.
Quirky started strong with a cold weather hero (hero is largest image on an email or webpage), but made a common "new to email marketing" mistake - they thought their content is as interesting to US as it is to THEM.
Not so much (lol).
Best to apply some Occam's razor to your email marketing cuttting down to a single relevant idea. Quirky's BEFORE makeover email could become 6 or 10 emails. Showed how I would change their email and bet those changes woud increase conversioins 10x.
