Your new post is loading...
How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.
Stengel defined 5 Brand Ideals:
- Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
- Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
- Inspiring Exploration: Helping people explore new horizons and new experiences.
- Evoking Pride: Giving people increased confidence, strength, security, and vitality.
- Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
How do your band ideals map? What is your bran's main benefit?
For those who are authentically looking towards creating brands which are Good, True and Beautiful