Must Market

Don't Plan, Live in the Now

MIT Media Lab's chair and author Joi Ito's NOWISM TED Talk where he shares the "new thinking" that led to the most successful citizen's science project ever is more than inspirational. Ito's grasp on how the e-commerce, social, and always-on Internet world is shifting informs and admonishes. 

Plans don't work when the time it takes to create them also negates their conclusions and directives. Ito has the solution and that is why we summarized his important ideas in a 3 minute version of his 20 minute TED Talk on Curagami: http://www.curagami.com/five-planning-disruption-tips/ 

Is Planning A Dirty Word?
We aren't going to say planning is a dirty word, but we would say the LARGE desire for them stems from an illusion built on a fantasy. The illusion is that a plan can save you. 

The fantasy is thinking marketing plans can exist. Marketing ideas can exist as can well-executed campaigns based on values (something we think of as MOVEMENTS), and community, collaboration and curation exist. 

Planning...not so much as we share on Quora. We are answering a marketing question a day. Be sure to ask your marketing question and we will add it to the best Q&A app on the web.