Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.
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malek's curator insight,
April 29, 2014 6:48 AM
Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.
Joachim Scholz, PhD's curator insight,
December 2, 2013 9:24 AM
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.
Martin (Marty) Smith's comment,
July 15, 2013 9:38 AM
Go for it Carla. You can save a lot of $ and time by preparing like programmers / designers. These tutorials should help do that.
Martin (Marty) Smith's curator insight,
July 18, 2013 6:39 AM
The Appification of Ecommerce
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Martin (Marty) Smith's comment,
June 15, 2015 4:02 PM
Thanks @malek! You know now hard "down to earth" is for me, but this one was a fun find. Marty
Alain Theriault MBA's curator insight,
March 11, 2014 10:07 AM
More and more, Mobile is the way to reach our customer on personal level
Rim Riahi's curator insight,
January 5, 2014 1:59 AM
Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.
As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?
In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!
Manú Iñaki's curator insight,
February 11, 2014 2:33 PM
Los usuarios de smartphones son importantes para la mercadotecnia
willdonovan's curator insight,
February 27, 2014 7:42 AM
INFOGRAPHIC ALERT: The Social Case for Mobile 1st
Brenton Millers's curator insight,
March 28, 2014 12:48 AM
This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform. |
Good another marketing to master along with email marketing, conversion marketing, mobile marketing, cause marketing, video marketing and about 50 others. Now Emoji Marketing. Crazy.