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Must Market

Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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Why TIME Is Money Online: How Story Works As Setting Not Narrative

Why TIME Is Money Online: How Story Works As Setting Not Narrative | Must Market | Scoop.it
From plus.google.com - November 11, 2014 9:01 PM

Story Online
Find I'm using this post about how storytelling works different online. Creating content online is like composing music. We need an introduction, a chorus, bridge and conclusion.

When we share too much our customers can't build on our stories. When we share too little trust can't develop. This delicate balancing beam is where time becomes money and stories become community.  

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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Must Market | Scoop.it
From www.haikudeck.com - August 18, 2014 6:55 PM

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.

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Sébastien Carensac's curator insight, August 19, 2014 5:26 AM

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Martin (Marty) Smith's curator insight, August 19, 2014 6:11 PM

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Hero Marketing: Target's Great New Holiday Alice In Wonderland Ad [video]

Hero Marketing: Target's Great New Holiday Alice In Wonderland Ad [video] | Must Market | Scoop.it
From plus.google.com - November 6, 2014 9:17 PM
Hero Marketing: Target's New Ad
Love this new Target ad that uses Alice In Wonderland as a template to build a great #holiday ad. Using #myth and #fable… - Martin W. Smith - Google+
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Stumbling On Hero Marketing - The Only Marketing Left - via Curatti

Stumbling On Hero Marketing - The Only Marketing Left - via Curatti | Must Market | Scoop.it
From curatti.com - June 17, 2014 11:56 PM
Share compelling stories with a movement worth joining & community growing fat with advocates to discover the only tactic left - Hero Marketing.
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malek's curator insight, June 18, 2014 9:55 AM

Thank you [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] for another hero's journey to spark our storytelling  wired brains. Marty picked the fear of Cancer, many won't ever realize they have. Enter "Big Idea", the hero, and here goes a movement which empowers stakeholders  to make change and provide a hope for one of our worst fears.

For the personal story here's a special gift 

"When a Hero Come Along"
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