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AI As Marketing Gimmick
We agree AI is being used as a gimmick right now. We understand why too. Marketers and marketing love shiny new things. We tend to hop aboard before fully understanding the math.
We have left brain creatives for the most part and so such early hopping is understandable and, to some extent, what we are paid to accomplish. Artificial intelligence (AI) will revolutionize marketing and make even the most creative among us learn some new math.
We agree with the premise and recommendations here but are more kind in our evaluation of the "why" behind why fellow travelers are gimmickizing AI.
Agree but aren't as harsh since we understand why most marketers are treating AI as a gimmick - who wants to do the math?