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Moving Toward A New Marketing.
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6 Reasons to Create Great Visual Content Marketing in 2014

6 Reasons to Create Great Visual Content Marketing in 2014 | Must Market | Scoop.it
From www.lifehack.org - January 4, 2014 4:16 PM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.


As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?


In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!


Via Brian Yanish - MarketingHits.com, John van den Brink
Martin (Marty) Smith's insight:

If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.

Mobile is another wheel turning the marketing revolution faster and faster AND being accelerated by little screens with their swiping, snipping and spinning of "mobile content".

What is "mobile content"? Some say there is no such thing ad "mobile content". I think there is an opportunity to create "mobile first" websites where content flows evenly, smoothly and in many directions at once.

Content is why the "mobile revolution" is about more than phones. Once we re-imagine content that creates engagement across all platforms (social and owned) we see the need for arresting visuals, great headlines and content snippets.

We are smack in the middle of a revolution. Visual marketing is a monster flywheel driving this revolution faster and faster, better and better. Find ways to make your content leaner and more visual in 2014 to stay up with the game.

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Rim Riahi's curator insight, January 5, 2014 1:59 AM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!
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8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider

8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider | Must Market | Scoop.it
From www.b2bmarketinginsider.com - June 18, 2013 2:10 PM
Are you struggling with what to share on your social networks? Here are 8 simple steps to creating effective content for social media.


8 Steps To Effective Content For Social Media

  1. Listen first
  2. Stop creating crap
  3. Engage your audience
  4. Find your voice
  5. Be helpful
  6. Find your Rhythm: (the 4-1-1 rule of social sharing)
  7. Reject excuses for not using any social channels
  8. Be entertaining, if you can


To Read more and the slides of Michael: click here


By MICHAEL BRENNER


Martin (Marty) Smith's insight:

Love the "listen first" idea. Best ideas come from THEM (the sentient mob). #2 is infinitely more difficult since THEY also determine what is crap. The way to pave with golden bricks is to pave and understand how to mix mortar into gold. That is another way of saying you are going to produce some crap its inevitable (and needed).


The 4-1-1 Rule is for every 1 self promotion piece you should RT one and share 4. Had to look this up and the rule was popularaized by the Content Marketing Institute and Joe Pulizzi (a trusted source0. I agree, find your own 4-1-1 rule, but I like the the emphasis on OPC (Other People's Content).

Solid slides, great post by John (@AtDotComSocial).

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