Marketing de contenidos, artículos seleccionados por Eva Sanagustin

By thinking of your brand as a character it makes it much easier to communicate in a clear, authentic voice that your customers will engage with and trust.

Defining something as multifaceted as your brand is bound to lead to questions. And while there are plenty of resources out there, the challenge is often understanding how those answers fit together.

Ahora que creías tener controlado lo que es el storytelling, va y aparece el storydoing pero, ¿realmente sabes lo que es storytelling? Voy a empezar esta entrada con una afirmación que puede que no te guste un pelo... El 90% de las definiciones d

If you want to be a better writer, make sure you follow these time-tested principles.

By understanding the archetypal, intrinsic meaning of your brand and products, you can design the most effective digital customer experiences.

Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.

Here are four compelling brand stories you can and should tell, on social media, on your blog, and within your advertisements.

If you want to capture an active audience and keep them coming back to your site, you should incorporate storytelling content into your marketing strategy.

Social Media Marketing Podcast 211. In this episode Donald Miller explores how to use story to sell.

Want to write your own epic story? See how the Hero's Journey is used in these six iconic movies.

Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.

Three steps for composing a narrative.