Social Media Marketing Podcast 239. In this episode Mark Schaefer explores the concept of becoming known.
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Marteq's curator insight,
April 5, 2013 8:37 AM
So the question is: are thought-leadership pieces a part of your content marketing plan? We've seen enough published content to know that, in this particular space (B2B marketing technology), there are less than a handful of thought leaders. Let us know if you want to know who they are: drop us an email.
Ryan Hines's curator insight,
September 4, 2013 3:59 AM
A nice diagram, although I'm not sure if I agree with the concept. Starting from the bottom of the pyramid, each step comprises concrete marketing collateral--regularly-produced content and formats that will be familiar to any marketing professional. At the top is this vague, imposing category of thought leadership, which, to me, is expressed through many of the same formats desccribed (case studies, tools, blogs, even advertising).
Constance S. Ward's curator insight,
September 6, 2013 3:45 AM
This article emphasizes the rare nature of true thought leadership... |
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