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Position yourself for the future by looking at what stays constant.  

That's how star companies like Amazon, Apple, and Lego consistently leap ahead of competitors, say strategy experts Paul Leinwand and Cesare Mainardi in their new book, Strategy That Works.

The authors say that Amazon CEO Jeff Bezos' November 2012 fireside chat (watch it on YouTube) perfectly explains this strategy. Here's what Bezos said:

I very frequently get the question 'What's gonna change in the next 10 years?'...I almost never get the question 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two. Because you can build a business strategy around the things that are stable in time.

Via The Learning Factor

Almost every business today faces major strategic challenges. The path to creating value is seldom clear. In an ongoing global survey of senior executives conducted by Strategy&, PwC’s strategy consulting business, more than half of the 4,400 respondents said they didn’t think they had a winning strategy. In another survey of more than 500 senior executives around the world, nine out of 10 conceded that they were missing major opportunities in the market. In the same survey, about 80 percent of those senior executives said that their overall strategy was not well understood, even within their own company.

Via The Learning Factor