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Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages.

While brands and marketers have generally lagged behind filmmakers and the media in the visual storytelling department, this is rapidly becoming a thing of the past as marketing shifts from “interrupting what people are interested into becoming what people are interested in,” in the words of Marriott’s VP of content marketing, David Beebe.

As the Internet of Things and wearable tech take us closer to a perpetually connected world, visual storytelling will be all around us. From having conversations with our favorite characters to playing games that will help feed the homeless, these visual storytelling trends will allow us to live within stories of our making and, in the process, blur the lines between reality and fiction.

Restrained only by the pace of technological innovation, here are five visual storytelling trends that will shape the future of all communication-related fields: