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Scoop.it!
Telling your company's story is essential to persuading stakeholders. Here are three surprising ways storytelling will also help boost your brand. Via Ariana Amorim, Mark E. Deschaine, PhD 
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Scoop.it!
Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart? Via Gemma Vives Boix, David Hain
Trumans's curator insight,
February 10, 2013 5:49 PM
The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola... |
Scoop.it!
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?
corneja's curator insight,
April 7, 2013 11:45 AM
"Removing 'is' from your language" and other advices. Thanks for the article and for the scoop! 
Mauro Hernandez's curator insight,
April 7, 2013 12:08 PM
Que es lo que sucede en el cerebro cuando se procesa el lenguaje? ¿ Afectan las palabras la mente de diferentes maneras, algunas más convincentes que otras? 
Denyse Drummond-Dunn's curator insight,
April 8, 2013 7:09 AM
I agree with most of them, but a few don't resonate. Which do you find most useful? |
