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Before the advent of the Gutenberg press, business and trade was conducted orally. We shared stories. We then ‘progressed’ to creating rational, analytical and factual memos and reports for the communication of everything important.
600 years or so later and we are relearning what we our early ancestors perfected around the campfire, that we can’t engage both hearts and minds with facts alone, that statistics won’t spur us on to the behavioural change needed to transform a culture or beat the competition, that a spreadsheet can’t fire the imagination.
