Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain's Manifesto, time for a new manifesto.
Had fun writing an update to one of my favorite books - The Cluetrain Manifesto. Here are highlights from the CoSoMo Manifesto:
* We (your customers) are POWERFUL beyond your wildest dream.
* Our (your customers') everyday needs are more than MET.
* Our (your customers') aspirational desires will never be satisfied.
* Greatness is the cost of the poker game you are playing.
* We can't tell You how to be GREAT, but sure know it when we see, feel or buy greatness.
* Our TIME is our most valuable resource, so don't waste it.
* We may know you better ONLINE than you know yourself, so be authentic and real.
* Together we are more powerful than either of us alone.
Via
Martin (Marty) Smith,
David Hain