#HR #RRHH Making love and making personal #branding #leadership

You probably know that powerful people receive dozens, if not hundreds, of unsolicited requests every day. And at networking events or speaking engagements, the most influential folks in the room usually have to fight back a scrum of people hoping to get a word in or hand off a business card. To get on their radar, you have to do more than cold email and hope for the best, or push your way to the front of the line at industry mixers.

The better way to connect with superstars isn’t to get in front of them and ask them for things. As Duke University professor and author Dorie Clark put it, “The world is competing for the attention of the most successful people,” she wrote for Harvard Business Review. “If you want to meet them–and break through and build a lasting connection–the best strategy is to make them come to you.” Here are a few ways to do that.

In the future, if not now, we will get the bulk of our outside information from social media. It will (and has begun to) take the place of the news networks, doing their job for them. Witness news programs that highlight the latest viral YouTube video as a segment in itself.
How can social networking be redeemed for in-classroom use? Does it even need to be?
Certainly, strict supervision and filtering tools are in order, but are not fail-proof. Still, we don’t always give the idea of collaboration through the digital medium enough credit.
The fact that we as a generation are grappling with the pitfalls of social networking creates even more of an urgency for us to teach our kids “how to do it right.” That’s where digital citizenship comes in.