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Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart?
Via Gemma Vives Boix, David Hain
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Rescooped by Ricard Lloria from Organisation Development |
Scoop.it!
Via Gemma Vives Boix, David Hain
Muy buen articulo..
The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...