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Scoop.it!
When you a tell a story to someone who wants and needs to hear that story, eyes light up, pulses quicken, trust is built and action is taken. Two examples: Satya makes and sells hats. Beautiful, bespoke, handmade hats. But... Via Dennis Bailen, CMO, Chief Outsiders 
Veronica Jeans's curator insight,
April 9, 2016 8:13 AM
Seth Godin always delivers - this shows two great examples of how important is it to relate your story to your audience. Your story connects to people who see themselves in it. A well-defined story will not include everybody. When you decide who your ideal customer really is, your story takes on clarity and specificity. Your story should reflect exactly what your customer wants and needs. If you sell rugby jerseys, a picture of you (or a friend) at a rugby match wearing a jersey, will immediately speak to your ideal customer. He will feel like you understand him and if you have a great story around how you started, his jersey takes on a whole new persona. He can tell that story every time he has the jersey on! He is admired, feels important and special. Stories are meant to connect you to your tribe, your ideal audience. Be clear on who you are to be able to attract the same person who shares in your passion and interests and ultimately your products or services. Seth Godin always delivers - this shows two great examples of how important is it to relate your story to your audience. Your story connects to people who see themselves in it. A well-defined story will not include everybody. When you decide who your ideal customer really is, your story takes on clarity and specificity. Your story should reflect exactly what your customer wants and needs. If you sell rugby jerseys, a picture of you (or a friend) at a rugby match wearing a jersey, will immediately speak to your ideal customer. He will feel like you understand him and if you have a great story around how you started, his jersey takes on a whole new persona. He can tell that story every time he has the jersey on! He is admired, feels important and special. Stories are meant to connect you to your tribe, your ideal audience. Be clear on who you are to be able to attract the same person who shares in your passion and interests and ultimately your products or services.
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