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Last week, as JPMorgan Chase stumbled into what commentators are calling “an epic Twitter fail,” hundreds of people attending a major conference on “Managing Complexity” couldn’t help but take notice.
But what is any management to do, given how quickly a situation can turn in today’s hyper-connected world?
Via Kenneth Mikkelsen
Rick Wartzman is the executive director of the Drucker Institute, a social enterprise at Claremont Graduate University. You can follow the Institute on Twitter here: @DruckerInst
For people interested in knowing more about JPMorgan's failed atempt to initiate a dialogue on Twitter I suggest you read these articles:
1. Banking giant JPMorgan cancels Twitter Q&A after thousands of abusive tweets
2. JPMorgan's Twitter Mistake
3. Here's what you should learn from JPMorgan's #disaster
4. What Banks Can Learn From JPMorgan Twitter Fail