If journalism didn’t exist today, it wouldn’t be created in the top-down distributed model it has used in the past. Journalism must adapt to this new interconnected reality if it is to be relevant and trustworthy to the public. The industry has invested resources in new business models and in finding ways to grow the audience by examining analytics. But very little attention has been paid to reimagining public engagement with the news.
Via Kenneth Mikkelsen, David Hain
Social media won’t fix this situation. But engaging with and empowering the public can provide an opportunity to help build the community, as opposed to tearing it down.
There's lots of lessons here for your business. I say employee engagement is an outcome of the quality of relationships you have with your employees and they with each other plus such relationships must be supported by quality transactions otherwise you risk undermining your relationships