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Business strategies – especially in the tradition sense – are rather pushy. If you have a product, your strategy is to explain why a customer should use it.
Design thinking as a strategy flips this. Instead of forcing a product on customers, instead, it sees things from the customer’s perspective. A design mindset is not problem-focused, it is solution focused and action-oriented towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning – exploring the possibilities of what could be. This train of thought creates desired outcomes benefiting the end user.
When design principles are applied to strategy and innovation the success rate for innovation dramatically improves.
Via John Evans
