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Dan Soloman: "Rooster Teeth, the studio behind machinima classic Red vs. Blue, talk about lessons learned from 10 years of making web video and how the studio is evolving for the medium’s next phase."
Via The Digital Rocking Chair
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Rescooped by Henrik Safegaard - Cloneartist from Transmedia: Storytelling for the Digital Age |
Scoop.it!
Via The Digital Rocking Chair
Henrik Safegaard - Cloneartist's insight:
I just love the way these guys are thinking :
“It’s such a wild, wooly world out there in online video,” says Hullum. “We don’t really think of competition in that capacity.” He describes an employee of the company they found through videos he’d made that were similar to the ones Rooster Teeth makes. “We could have been, like, Oh, this guy’s trying to do what we’re doing,” he says in a mock-disappointed voice. “Instead, we said, Oh, this guy’s doing cool stuff like we do! Let’s talk to him! And he’s a great guy to have on the team.”
Click for the full awesome story -
Before YouTube, there was Rooster Teeth ....
Reb vs Blue is what got me interested in machinima ... great scoop, DRC!