Making great TV even better: The BBC's approach to companion experiences | Machinimania | Scoop.it
From www.bbc.co.uk - May 4, 2012 6:45 AM
Our editorial approach to companion experiences is three fold:

• Build on existing audience needs and behaviour

• Go beyond broadcast

• Drive creative renewal and innovation

We want to immerse our audience in the programme they're watching even more by building on the existing needs and behaviours the show inspires. We've learned a lot about this from years of programme-related experimentation on BBC Red Button and BBC Online.

Via Nicolas Weil