![5 Things YOU Should Know About The Curious New Marketing Campaign For "The Hunger Games: Catching Fire" [#Transmedia] | Machines Pensantes | Scoop.it](https://img.scoop.it/QNMlXRXt66H5AYx2c9DT8zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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![Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC] | Machines Pensantes | Scoop.it](https://img.scoop.it/oTVN9LpKCEBIHMQcAl0LFzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Pinterest is driving increasingly significant amounts of traffic to retailers' websites. Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers’ websites. The service enables users to create online bulletin boards, or “pinboards,” for popular categories such as home decor, food and wedding inspiration. Members can use Pinterest’s “Pin It” bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal newsfeeds. Via Lauren Moss 
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Adam B. Vary: "It is already one of the most peculiar and elaborate transmedia marketing efforts ever mounted for a feature film franchise, and as more elements from it continue to roll out in advance of Catching Fire’s Nov. 22 release date, here is what you need to know about what’s behind it."
Кейс о яркой трансмедийной раскрутке фильма...