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Scoop.it!
Social media analytics can give new direction to ineffective brand management and poor customer relationship practices, not to mention its potential to leverage overall marketing and advertising effectiveness through integration of social media and business intelligence. Via Dr. Susan Bainbridge 
Geoff Jackson's comment,
February 10, 2012 9:09 AM
Thanks for sharing our content Susan, traffic via this source has prompted me to sign up and browse Scoop.it for the first time.
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