This week the Dutch platform for Collaborative Consumption, shareNL, has started its mission: To make Amsterdam Europe’s first Shareable City.
All pre-conditions are being fulfilled. The Netherlands (and Amsterdam in particular) have a thriving collaborative economy. There are numerous start-ups that are growing rapidly and some are even crossing into neighbouring countries. Investment is slowly arriving as well (for instance this week, skill sharing platform Konnektid has received €250.000,- in private funding). Mainstream industry and large institutional bodies are becoming aware the collaborative economy. Research has demonstrated that despite the rapid growth over the last two years, there still is a significant consumer potential. With a still increasing media attention, this potential will be tapped into in the coming years.
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