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Have you tried sending a lot of marketing or notification emails for your company using your internet provider’s email sending account and failed?
This approach is fraught with problems and limitations. Your hosting company can shut you down because you look like a spammer… or if the email goes through, it ends up in the user’s junk mail folder.
You also limited to plain-looking non-HTML emails.
The answer is to use a cloud-based email sending service. You would use FileMaker to create app-generated emails (or transactional emails) in response to a user’s behavior.
They play a critical role in acquiring and retaining customers. You can also get powerful email analytics of bounce, open, and click-through rates that can indicate if there are any serious email delivery issues.
These email sending services are designed to help digital marketers and application developers send marketing, notification, and other transactional emails.
They are reliable, cost-effective services for businesses of all sizes that use email to keep in contact with their customers.
Making FileMaker talk to these services is not a trivial programming challenge.
You must learn their API (Application Programming Interface) and then create the appropriate calls using FileMaker functions to get them to work.
Then if the service changes their pricing model, updates their API, or doesn’t work out for some reason you need to reprogram your solution.
The fmFlare transactional Email module solves these issues.
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