Your new post is loading...
As the relationship between food and technology continues to grow, foodservice distributors remain hungry for solutions to give them a competitive edge.
Wood Fruitticher, a fourth-generation wholesale food distributor based in Birmingham, Ala., recently found that edge.
To make its field salespeople more productive, the company developed a custom app using the FileMaker Platform.
The app, which they named SalesPal, aggregates information and provides real-time updates across iOS devices to managers and sales people in the field.
Wood Fruitticher — established in Birmingham, Ala., in 1913
Previously, information and communications were fragmented. The 103-year-old company relied on an order management system that included channels like phone, voicemail, paper notes, PDF files, and spreadsheets.
...
Read more on Medium blog post ...
