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From
uxmag
...
Enterprise software is a huge market, estimated to hit $620 billion this year, according to Forrester.
Whether coming from a consumer or enterprise-minded approach, humans are visual animals and design is, and will always be, crucial.
Rather than incorporating appealing visual elements once the product is almost complete, enterprise designers should be brought in from the start to improve the final creation.
The more appealing, familiar and easy to use your product, the more it will benefit your bottom line.
