Learning Claris FileMaker

Every web designer chimera is building something without needing to deploy a single line of code.

It's a never ending aspiration for many, but Stamplay.com has built an innovative solution for them: a platform where building simple social web apps is really easy as putting up an IFTTT (eg. If This Then That) recipe.

That's a reasonable idea as many of the webapps main functionalities doen't need to be re-invented every time.

We approched this project by illustrating many small objects that in some way represent the huge quantity of Lego-like bricks you can play with within the web tool.

The main target are web designers so we used contemporary flat design and bright full colors (from the Stamplay brand identity) for making them happy! ;)

Learn more with this (short) video ...

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What was the original brief from the FileMaker team?

Carissa Heller: The brief started as an assignment to refine and clarify “Workplace Innovation Platform” as a foundation for the new brand.

We were tasked with transforming the current FileMaker brand into something that accurately represents its business offerings, customers and values.

Why is this investment in brand such an important milestone for the company?

CH: Your brand communicates who you are, what you stand for and why you exist.

As FileMaker acknowledges its rich history and continues to look towards the future, it is essential that the brand signals the start of a new chapter.

There were several catalysts for our engagement—the primary being the strategic acquisition to expand its product portfolio. FileMaker was planning to announce the acquisition of Stamplay, a workflow automation service.

This new offering led FileMaker to reevaluate its brand positioning and identity.

Read more about the FileMaker to Claris move ...