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Learn about scenarios where it makes sense for brands to leverage beacons in combination with geofencing.
Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing.
Beacons first came into the picture when Apple released the iBeacon specification in 2013.
Since then a number of players have entered the space and built entire businesses around the idea that beacons will eventually reach ubiquity and change the face of retail marketing.
In the beginning, quite a few marketers had panned beacons as an overblown fad destined to join QR codes in the technology dead zone.
However, the rise in beacon deployments spanning across various verticals, right from retail to museums to airports to events etc., have forced them to re-think their opinion on beacons.
Read more on http://blog.beaconstac.com
