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Many times, we tend to invest in exciting new ideas, brainstorming, and planning for their implementation — until we realise, after launching them, that our brilliant designs had no traction with our users.
In other words, the assumptions we based our solutions on might have been wrong – and when they are wrong, they can lead to significant wastes of time and resources.
Prototyping helps prevent this. Prototyping quickly, and frequently, is the best way to test your assumptions, learn about users, and improve on your ideas.
Read more on interaction-design blog ...
