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Over the last two years, Apple has quietly but steadily made big progress with Swift, its super-popular programming language for iPhone apps, lauded as both faster and more elegant than anything else out there.
It's definitely Apple's most visible play around appealing to developers.
But it's not its first:
Since 1987, wholly-owned Apple subsidiary FileMaker has been selling database software to help make it easy for small businesses to make their own apps for computers, the web, and more recently, smartphones.
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