The Economist published a special report “From Minor to Major: America’s Hispanics” on March 14th, 2015, about a new demographic revolution: “One American in six is now Hispanic, up from a small minority two generations ago.
By mid-century it will be more than one in four.” The US workforce composition as well as consumer composition is changing.
There are currently 22 million English-speaking consumers whereas there are 24 million Spanish-speaking consumers in the US. (http://www.economist.com/news/special-report/21645996-one-american-six-now-hispanic-up-small-minority-two-generations-ago)
Given this context, a multilingual software is becoming essential for US businesses.
A software’s multilingual capabilities:
Allow adaption to the needs of this new demographic trend,
Make internal employer-employee and employee-employee communication easier and clearer,
Enable capture of new markets inside and outside the US, and hence
Support products/services’ competitiveness