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By Richard Moross, MOO’s founder and CEO As you know, at MOO we love all things print.
As you know, at MOO we love all things print. But we also love the web, and in 2012 we signalled our interest in taking paper to the next level, connecting it to the web with a short trial of NFC-enabled business cards.
The response was overwhelming: we absolutely had to bring this product to market.
For centuries people have been using business cards in pretty much the same old way. From the footmen of 17th century French aristocracy, to today’s ‘momtrepreneur’: their simplicity, ubiquity, utility and form have kept them going strong, even in our increasingly digital world.
They’ve been a long time in the making but, today, I’m delighted to announce the launch of ‘Business Cards+’, the first of MOO’s next generation, NFC-enabled line of products and the first major update to the business card for over three hundred years.
