Learning Claris FileMaker

FileMaker, Inc. développe des logiciels simples mais puissants permettant de créer des apps personnalisées qui fonctionnent sur iPad, iPhone, Windows, Mac et le Web.

Want to know what really sets FileMaker™ apart from its competition? Watch this video.

Recently AppleInsider has published an article reviewing the FileMaker Pro 15 ecosystem. AppleInsider examines the platform’s main app, which is now —mostly —macOS Sierra-ready.



FileMaker Pro has always been a tool for creating and running databases: it’s one of the few apps that does practically nothing when you first buy it, yet ultimately can run your business, your corporation and for some people provide an entire livelihood.

It has competition: 4th Dimension is still available on the Mac and Microsoft Access is on Windows.

Access is the most powerful of the three but it is also the most arcane and difficult to use.

FileMaker Pro has arguably been the best combination of use and function and version 15 has improved both.

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Marketing is not about you selling your product but about you satisfying the needs of your customer.

This can be done in various ways but with proximity marketing, you have the advantage of providing your customer with what he wants in the right context.

A recent survey shows that 7 out of 10 smartphone owners use their smartphone before and during shopping for better purchase decisions. Business owners and marketers have taken notice of that but only very few provide shoppers with recommendations and offers during the whole shopping experience.

By the end of this post, you will know how to create your own proximity marketing solution to make your marketing campaigns even more effective.

With more than fifteen years of FileMaker development experience,The Alchemy Group can provide you with a custom software solution that can help hone your

Spatial data collected in the home opens up big possibilities for advertisers, provided they respect consumers' privacy, argues UM's Lawrence Dodds

Our homes are finally getting more connected.

What was once a folly for tech geeks and early adopters, an increasing amount of households across the globe are now incorporating smart speakers, fridges, TVs and various other devices into their homes.

As our houses and the devices we use get more aware, the amount of data, which gadgets use to perform a useful service, grows, and the possibilities of what we can do as advertisers and brands expands.

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Your business is not an app.

Any more than it is a building, or a stack of payroll receipts.

Your business is a mechanism for the generation, distribution, and exchange of value.

How that happens, if it happens at all, must now take place across a variety of platforms and systems.

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On Apple’s 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.

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Beacons are the most powerful weapon in the marketing arsenal for understanding consumers in the physical world.

They should be in every marketing leader’s toolkit,” stated Tony Fross, vice president of the Digital Advisory Service at Capgemini Consulting.

Nevertheless, some organizations have stumbled or failed with early attempts to deploy the technology.

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This video describes some of the services offered by Bristol and London based FileMaker Pro and web designers, igeek.

igeek write bespoke code to create business applications that run on the web, on Macs, PCs and iOS devices.