In the mid-2000s, digital designers tended to fall into one of two buckets: user experience design (UX) and visual design (although titles varied).
Visual design was, in a sense, applied graphic design, and it brought UX to life in pixels.
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Great design is a synthesis of art and science, of aesthetics, usability and a deep understanding of user needs and behaviors. To succeed, we need a balance. Beauty that isn’t part of holistic, effective product design will be wasted.
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