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Opportunity Calling…”
Kyle Stalberg’s clients are companies in the U.K. looking for prospective customers: charities, life insurance companies, power utilities, hospitals and even the Sky cable network.
The task: call many thousands of people each day, using a set of branching call scripts that help marketers learn about their publics.
100,000 Calls per Day
It’s no small feat. Fifty staff making thousands of calls a day, through VOIP and PBX, from international call centers.
Managers need to know in real time how well each call agent is doing, and often need to tweak the scripts of agents, in the middle of a calling day, to better answer the question, “Who are the best prospects for our customers?”
Custom Workflow, Custom App
SmallCo’s European Office built a full-featured custom app on the FileMaker Platform, one that handles the entire research process, from constructing a calling script to reporting leads and results to marketers.
