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Scoop.it!
For the past three years, Bluetooth-powered beacons have become a pivotal tool for closing the loop around indoor/outdoor location marketing and analytics.
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Scoop.it!
FileMaker iBeacons
This means with some setup we can associate data in our FileMaker solution with physical locations and have our iOS devices access them via the iBeacon technology.
Discover it on dbservices blog
Didier Daglinckx's insight:
Read more about iBeacon and FileMaker at http://www.scoop.it/t/learning-filemaker?q=iBeacon+Technology
Scoop.it!
Learn about scenarios where it makes sense for brands to leverage beacons in combination with geofencing. Over the last four years there has been a technological uprising in the way modern marketers have gone about implementing location-based marketing. Beacons first came into the picture when Apple released the iBeacon specification in 2013. Since then a number of players have entered the space and built entire businesses around the idea that beacons will eventually reach ubiquity and change the face of retail marketing. In the beginning, quite a few marketers had panned beacons as an overblown fad destined to join QR codes in the technology dead zone. However, the rise in beacon deployments spanning across various verticals, right from retail to museums to airports to events etc., have forced them to re-think their opinion on beacons. Read more on http://blog.beaconstac.com
Scoop.it!
... Beacons are going to answer two important questions for any companies that successfully use them: "Who are you really?" and "What do you care about, both outside this store and right here, right now?"
The beacons themselves are dumb little pieces of hardware that do nothing more than sense when you’re near them. However, in combination with their custom application on your phone, companies can ...
Read more on fastcodesign ...
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Scoop.it!
From
www
“...
Beacons are the most powerful weapon in the marketing arsenal for understanding consumers in the physical world.
They should be in every marketing leader’s toolkit,” stated Tony Fross, vice president of the Digital Advisory Service at Capgemini Consulting.
Nevertheless, some organizations have stumbled or failed with early attempts to deploy the technology.
...
Read more on the blog post
Scoop.it!
From
www
Give life to your data with an easy to use database ... I'll share cool FileMaker stuff for you, avoiding the programming part of it as much as I can.
Didier Daglinckx's insight:
iBeacon and Beacons - We've all heard about this new technology brought in with iOS7, but what's it all about? This has huge potential for Retail, Education, Businesses and even around the home.
Also look at the new FileMaker Go 15 iBeacon video ibeacons-support-tutorial_848x480_en.mp4 and this great detailed post from DBservices http://sco.lt/9IiRij
Scoop.it!
I (Jeremy Horwitz) ’ve been interested in iBeacons — proximity-based wireless transmitters — ever since they were first announced by Apple alongside iOS 7 at WWDC in 2013. The idea of walking into a store, restaurant, or other public space and receiving (opt-in) wireless notifications based on proximity to a Bluetooth sensor struck me as a potentially compelling next step forward for both retailers and smartphone users. Even more exciting was the opportunity to receive incentives, such as coupons or free apps, just for being in proximity to the store. iBeacons have been added to Apple Stores, Macy’s, MLB baseball parks, and even bars, offering giveaways of free apps and magazines, as well as everything from locations of products to seating directions. Read more o, 9to5Mac.com
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