Latest Social Media News
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Latest Social Media News
Latest Social Media News
Curated by Gerrit Bes
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What Comes First The Customer, or Marketing and Innovation?

What Comes First The Customer, or Marketing and Innovation? | Latest Social Media News | Scoop.it
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

Via janlgordon
janlgordon's comment, December 15, 2013 11:40 PM
Marty Koenig, Thank you Marty! You are so right, if we keep talking to each other and following popular trends, it's very possible that we will miss the boat. .
Charles Rein's curator insight, December 17, 2013 12:15 PM

The Idea of the Customer comes first, then the plan to pull them into your market

Ray Beauchamp's curator insight, December 28, 2013 4:23 PM

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

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Let Your Employees Meditate At Work - Innovation Begins Individually

Let Your Employees Meditate At Work - Innovation Begins Individually | Latest Social Media News | Scoop.it

"Part of what we know about neuroscience explains why formal brainstorming fails. The brain can’t make the necessary connections needed for brilliant insight in a rigid environment. There’s too much pressure and too much influence. People instinctively mimic others’ opinions, leading to suggestions and thoughts that are often predictable and stale."

 

"Google allows employees to spend up to 20 percent of their time working on personal projects as part of its Innovation Time Off initiate. According to Marissa Mayer, former vice president of search products and user experience (now Yahoo CEO), half of all new product launches at the company—Gmail and Google News, for example—have come from the program."


Via craig daniels, clau
craig daniels's curator insight, March 4, 2013 3:51 PM

All of us are thinking up ideas 24/7 and many of the ideas that pass through our minds may be just what we are looking for but don' t know it. The key seems to be letting people have time to think while they are at work.


It may seem counter productive to give employees time during the work day to do their own thing but studies show it can improve productivity and help create new and exciting ways to solving problems. Ask yourself what does 3M and Google know about innovation that we don't?


I've run across a few small businesses that have mediation rooms for the employees. The rooms are available for use during the work day and you can practice mindfulness while getting paid. Everyone I've talked to about this tell me it pays off for both employer and employees.


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IncitED -a crowdfunding community designed for educators

IncitED -a crowdfunding community designed for educators | Latest Social Media News | Scoop.it

"To incite important educational initiatives and innovations that benefit learners and their communities around the world. We want to provide a powerful and intuitive platform where educators can:
> Fund worthwhile projects
> Find, share, and replicate effective practices
> Collaborate and inspire one another

 

We aim to do this by simplifying the process of contributing to excellent projects worldwide for all who share the goal of bettering education."

 

from source:  - http://incited.org/


Via ghbrett
ghbrett's curator insight, July 8, 2013 12:29 PM

It's great to see a crowdfunding (crowdsource funding) site for Education! Have a look and see if your education or training activities might benefit from such funding or at least the exposure to this community online.

Andrew Woods's curator insight, February 4, 2014 11:15 PM

Interesting idea!