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Scoop.it!
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Scooped by Jesús Hernández |
Scoop.it!
Herramienta para curación de contenidosTUTORIAL: Scoop.it PASO A PASO Carmen González
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Rescooped by Jesús Hernández from Curation Revolution |
Scoop.it!
This is the second infographic from our weekly series of infographics on Facebook Page Marketing.
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Rescooped by Jesús Hernández from Content Creation, Curation, Management |
Scoop.it!
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.
Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.
Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.
#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.
Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.
These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.
Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers.
My thoughts on how old content media producers need to evolve.
Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing. People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.
The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay.
The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.
They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.
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Rescooped by Jesús Hernández from Curation Revolution |
Scoop.it!
Analysis of two years of Scoopit use to curate and create content marketing.
Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing.
Thanks Marty for sharing.
SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB).
We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.
Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
@Neil Ferree You made my day again.
Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!
Possible Inspiring readings for Summer Vacation...