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Scoop.it!
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P Via janlgordon, John van den Brink, Ivo Nový 
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Scoop.it!
janlgordon's comment,
September 7, 2013 3:50 PM
Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.
's comment September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
janlgordon's comment,
September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
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Your definition to Influence Marketing...!
This is a bit of an over-simplification when it comes to influencers and marketing. Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".