Information Technology & Social Media News

5 Easy Steps to Your Successful Social Media Marketing Strategy:Most business houses appreciate the power of social media and its potential to promote (social media marketing strategy tips http://t.co/suB5ccijlb)...

The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

There's been an explosion of jobs involving social media over the last three years. This infographic breaks it down.

Here are 6 reasons your content won’t get shared (and it absolutely won’t go viral):

1) No Sharing Buttons (or they’re hidden)

In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.

2) You Have a Boring Headline

Headlines are the first things people see when the visit your website or blog.

3) You’re Not Connected In Social Media and/or You Don’t Share it Yourself

If a tree falls in the forest but no one is around to hear it, does it make a sound? Translated into blogging, this is, “If a post is written but there’s no one around to read or share it, was it really written at all?”.

4) Your Posts Are All About You

I have nothing against you, your company, your products, the benefits of your products, the different colors you offer, your financing plans, your client case studies, your demos or your company events. It’s just that it’s not that interesting for me as a reader.

5) You Don’t Have an Artisanal Attitude to Crafting Content

Blog posts that are produced as “check the box” activities will never be exceptional. In other words, an inspired piece of content can get hundreds or thousands of shares while an uninspired one can get zero.

6) You Don’t Post Often Enough To Become Good At It

Every content creator starts off producing average (or below average) content. Get over that fact.

You have to produce enough content, get enough feedback, see what people respond to and find your own voice…and that requires that you put in some time.

by Tom Treanor

If you're looking for more details about how all of your tweets are doing, Twitter today released a new analytics dashboard for advertisers, Twitter Card..

Make sure you check out last week's episode where Kelly & Paul review the year that was 2013 in social media.  This week, let's look into the future. 2014 - Looking ahead Social Media will beco...

How do businesses stay on top of the deluge of information related to them created by social media users? Here's one way.

The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Here is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries.

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

Remember:

** Platforms may change but marketing fundamentals remain the same

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

See article here: [http://bit.ly/VcYLb]