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Via janlgordon
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Rescooped by Jesús Hernández from Storytelling, Social Media and beyond |
janlgordon's comment,
September 7, 2013 3:50 PM
Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.
Russ Merz, Ph.D.'s comment September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
janlgordon's comment,
September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
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